DRIVEN by Battat – Jumbo Crane Truck

3D Product Visualization | Marketing Illustration | Lighting | Rendering

This project was created as part of my work on the DRIVEN by Battat toy line. My role focused on producing high-quality marketing visuals for retail, packaging, and promotional materials.

For this project, I created the product renders, refining the lighting, materials, camera composition, and presentation to showcase the toy's features while maintaining an appealing, premium toy aesthetic. The goal was to achieve clean, photorealistic imagery that highlights the product's scale, play value, and mechanical details.

Responsibilities

3D scene assembly
Material and shader development
Product lighting
Camera composition
Photorealistic rendering
Image polishing for marketing deliverables

Software used:
Keyshot • Photoshop

The product design and CAD models are the intellectual property of Maison Battat Inc., developed by the company's Engineering and Product Design teams. My contribution to this project was focused on product visualization, materials, lighting, posing, rendering, photo integration and final marketing imagery.